文化创意产业视角下的包装设计分析

Analysis of Packaging Design from the Perspective of Cultural Creative Industry

现阶段随着我国包装设计领域的发展,对包装设计的要求有了进一步提升,从文化创意产业的角度出发提高包装设计的质量,这对提升包装设计质量有着积极作用。文化创意主要是将文化作为元素,在包装设计中呈现出鲜明的特色文化元素,这对丰富包装设计内涵和创新包装设计有着积极意义。文章主要从文化创意产业下包装设计发展问题以及影响进行分析,对包装设计实践措施详细探究。从文化创意产业的角度展开包装设计,才能保障包装设计的质量。

At this stage,with the development of packaging design in our country,the requirements of packaging design have been further improved.From the perspective of cultural and creative industries,the quality of packaging design is improved,which has a positive effect on improving the quality of packaging design.Cultural creativity mainly takes culture as an element and presents distinctive characteristic cultural elements in packaging design,which has positive significance for enriching the connotation of packaging design and innovating packaging design.This article mainly analyzes the development problems and impacts of packaging design under the cultural and creative industries,and then explores the practical measures of packaging design under the cultural and creative industries in detail.Only by developing packaging design from the perspective of cultural and creative industries can the quality of packaging design be guaranteed.