品牌包装设计与艺术创意有机结合的对策研究——以黑龙江省农产品为例

Study On Countermeasures of Organic Combination of Brand Packaging Design and Artistic Creativity——Taking Heilongjiang Agricultural Products as An Example

近年来,随着人们审美观念的不断改变和人民生活品质的逐步提高,人们对于农产品包装设计提出了更高的视觉和功能要求。本文主要对黑龙江省农产品品牌包装设计现状和意义进行初步分析,将品牌包装设计与艺术创意进行有机结合研究,提出当地农产品包装设计相应的推进策略,以期为黑龙江省农产品品牌包装设计的未来发展以及农产品销售提供前进的方向。

In recent years,with the continuous change of people’s aesthetic concept and the continuous improvement of people’s quality of life,people put forward higher packaging requirements for agricultural products packaging art.In this paper,the main current of Heilongjiang province agricultural product brand packaging art design status quo and the significance for preliminary analysis,combines brand packaging design and art ideas and research,put forward and the corresponding packaging design to promote strategy,so as to the future development of Heilongjiang province agricultural product brand packaging,and other agricultural products sales provide direction.