地域风格影响下的东北土特产包装设计探究

Research On Packaging Design of Northeast Local Specialty Under the Influence of Regional Style

地域设计风格因其独特的文化特征和内涵而引发关注。地域特产品牌是一个城市经济实力和推动力的象征。东北地域辽阔、物产丰富,但由于低寒的地理因素所限,土特产品牌一直未能在国内占有先机。“振兴东北、设计先行”,必须加大地域特色特产包装设计创新力度,强化将地域风格元素融入到特产包装设计中,充分体现东北地域特色,才能对地域风格特产品牌的推广起到一定的推动力。只有加大对于区域品牌特产的包装设计创新,才是区域特产品牌建设的唯一出路。

The regional design style has attracted attention because of its unique cultural characteristics and connotations.The regional special product brand is a symbol of the economic strength and driving force of a city.The Northeast has a vast territory and abundant products.However,due to the limited geographical factors of the low temperature,the native product brand has not been able to take the lead in the domestic special product brand market."To revitalize the Northeast,design first."It is necessary to increase the innovation of regional special product packaging design,strengthen the integration of regional style elements into the special product packaging design,and fully reflect the regional characteristics of the Northeast,in order to promote the promotion of regional style special product brands.Only by increasing the packaging design innovation for regional brand specialty products is the only way out for regional specialty product brand construction.