健康饮食视角下的荆楚食品包装设计途径探索

Research and Exploration of Jing-Chu Food Packaging Design Based on Healthy Eating

荆楚食品包装设计,既是对荆楚食品的包装本身进行设计,更是对荆楚地域文化的呈现方式进行设计。本文从荆楚食品包装设计的现状着手,对当下荆楚文化在荆楚食品包装设计中的应用方式和途径进行分析,结合健康饮食理念对荆楚食品包装改良设计方式探讨,总结可行的设计实践途径。健康饮食观念的发展为荆楚食品包装的设计与创新提供了思路和方式,在合理传承荆楚文化、促进荆楚文化繁荣的同时,也对促进、形成健康饮食观念和习惯有积极意义。

The packaging design of Jing-Chu food is not only the design of the packaging itself,but also the design of the presentation of regional culture of Jing-Chu.The approaches of applying Jing-Chu culture in Jing-Chu food packaging were analyzed form the current situation,and design strategies for improving the design of Jing-Chu food packaging were summarized.The development of the concept of healthy diet provides ideas and ways for Jing-Chu food packaging design and innovation,which is of positive significance for promoting and forming the concept and habit of healthy eating.Moreover,it could promote the prosperity of Jing-Chu culture as well as develop healthy eating habit.