浅谈展览策划与品牌包装

Brief Discussion on Exhibition Planning and Brand Packaging

产品的销售离不开促销,而展览促销和品牌包装都是促进销售的两大重要手段之一。展览促销是通过展览的手段吸引广大群众的目光,使人们更加直观地感受产品的性能等。而品牌包装则是一个企业的文化,通过包装使品牌更加深入人心,以此达到促进销售的效果。基于此,本文阐述了展览策划的特点与品牌包装的要素。

The sales of products can not be separated from promotion,and exhibition promotion and brand packaging is one of the two important means to promote sales.Exhibition promotion is to attract the attention of the masses through the means of exhibition,is that people more intuitively feel the performance of the product.Brand packaging is an enterprise culture,through packaging is more popular brand,in order to achieve the effect of promoting sales.Based on this,this paper expounds the characteristics of exhibition planning and the elements of brand packaging.