摘要
博物馆品牌由博物馆品牌标识和品牌名称等元素构成。注册商标的维权在博物馆品牌保护过程中具有重要意义。博物馆品牌保护可通过建立专门机构、人才队伍建设、制度建设、风险管控等措施实现。
The museum brand is composed of the museum brand logo,the brand name and other elements.Safeguarding the rights of registered trademarks holds great significance to the museum brand protection which can be achieved through the establishment of specialized institutions,talent team construction,institutional improvement,risk control and adoption of other measures.
作者
刘松林
Liu Songlin(The Palace Museum,Beijing,100009)
出处
《博物院》
2021年第5期74-79,共6页
Museum
