上行社会比较对炫耀性消费的影响:一个有调节的中介作用

The Effect of Upward Social Comparison on Conspicuous Consumption:Examining the Role of Rumination and Relative Deprivation

研究采用上行社会比较量表、反刍思维量表、相对剥夺感问卷以及炫耀性消费量表,以611名大学生为研究对象,探讨上行社会比较对炫耀性消费的影响,并检验了相对剥夺感的中介作用和反刍思维的调节作用。结果表明:(1)上行社会比较可以正向预测相对剥夺感和炫耀性消费;(2)相对剥夺感在上行社会比较对炫耀性消费的影响中起中介作用;(3)反刍思维调节这一中介作用的前半路径,具体来说,在低反刍思维下,相对剥夺感随着上行社会比较的增加而增加;然而在高反刍思维条件下,这一作用却不显著了。研究揭示了上行社会比较对炫耀性消费的影响及其内部作用机制,有助于从个体自身和社会管理两方面干预改善当今社会比较带来的不良影响。

This study examined the effects of upward social comparison on conspicuous consumption using the Upward Social Comparison Scale,the Rumination Scale,the Relative Deprivation Scale,and the Conspicuous Consumption Scale with 611 college students,and examined the mediating role of relative deprivation and the moderating role of rumination.The results showed that:(1)Upward social comparison positively predicts relative deprivation and conspicuous consumption;(2)Relative deprivation played a mediating role in the effect of upward social comparison on conspicuous consumption;and(3)Rumination moderated the relationship between upward social comparison and relative deprivation.Under low rumination,relative deprivation increases with upward social comparison;however,under high rumination,this effect is not significant anymore.The study revealed the effect of upward social comparison on conspicuous consumption and its internal mechanism,which can help to intervene to improve the adverse effects of social comparison from both individuals and social management.