基于“赛教融合”的《市场调查与分析》课程教学思考——以市场调查与分析大赛(CAR)为例

Teaching Thoughts of “Market Research and Analysis” Course Based on “Integration of Competition and Education”——Take the Market Research and Analysis Contest for Example

《市场调查与分析》是经济统计学专业的核心课程,能够培养学生的实践能力和创新能力,但传统的教学模式中存在实践教学效果不高、系统的应用型案例较少、学生应用能力较弱等问题。全国大学生市场调查大赛(CRA)能激发学生的学习兴趣、梳理理论教学内容、锻炼学生的团队协作能力、提高教师的应用型教学能力。CRA的宗旨与我校《市场调查与分析》课程的教学目标一致,进而提出了"赛教融合"的实践教学模式,将大赛要求与理论教学相结合,将实践赛与实践教学相结合,使学生在掌握市场调查理论知识的基础上,切实提高实践能力。

"Market Research and Analysis" is the core course of economic statistics, which can cultivate students’ practical ability and innovation ability. However, in the traditional teaching mode, there are problems such as low practical teaching effect, fewer systematic application cases, and weak students’ application ability. The National College Student Market Research Competition(CRA) can stimulate students’ interest in learning, sort out theoretical teaching content, exercise students’ teamwork skills, and improve teachers’ application-oriented teaching capabilities. The purpose of CRA is consistent with the teaching objectives of the "Market Research and Analysis" course, and then proposes a practical teaching model of "combination of competition and education", which combines competition requirements with theoretical teaching, and combines practical competition with practical teaching. On the basis of mastering the theoretical knowledge of market research, students can effectively improve their practical ability.