“网红文化”对高校思想政治教育的挑战与应对

Response to the Challenge from“Internet Celebrity Culture”to Ideological and Political Education in Colleges and Universities

我国步入网络时代已经有三十余年的时间,“网红文化”也随之迅速兴起。在这样的文化背景下,高校思想政治教育受到了冲击。高校大学生作为社会主义的接班人,是国家的未来,他们必须具有高素质、高文化,同时他们也是最熟练计算机应用的一个群体,他们是首先受到“网红文化”影响的群体。而“网红文化”丰富多彩、类型多样,包含的内容也良莠不齐。因此“网红文化”既给高校思想政治教育带来机遇,也有挑战。高校务必重视对大学生的思想政治教育,新兴事物对于高校思想政治教育的影响也必须得到很好的解决。

It has been more than 30 years since China entered the network era,and the“internet celebrity culture”has sprung up rapidly.Under such a cultural background,the ideological and political education in colleges and universities has been impacted.As the successor of socialism,college students are the future of the country.They must have high-level quality and culture.At the same time,they are also a group who are most skilled in computer.They are the first group to be affected by the“internet celebrity culture”,which is rich and colorful,diverse in types and mixed in content and therefore brings both opportunities and challenges to ideological and political education in colleges and universities.The ideological and political education of college students must be paid attention to and the influence of emerging things on ideological and political education in colleges and universities must also be well solved.