网络化背景下的社区体育公共服务:特征变化与体系重构

Community Sports Public Service Under the Background of Network:Characteristic Change and System Reconstruction

社区体育公共服务经历了管理主义、服务主义、社区供给平衡等发展阶段后进入到互联网社会环境中,并体现出体育公共产品多样化与虚拟化、体育公共服务需求多元化与趋同化、体育公共服务主体与内容市场化与社会化等特征。应当利用互联网与数据驱动技术,将上述特征进行整合,实现社区公共体育服务供给的协同化、服务需求的强化感知,以及服务内容的多元化与配置的精准化,进而应对互联网因素的冲击、构建新型的协同网络化社区体育公共服务体系。

After the development stages of managerialism,service doctrine and community supply balance,community sports public service has reached the stage of internet social environment,which has the characteristics of diversification and virtualization of sports public products,diversification and convergence of sports public service demands,marketization and socialization of the main body and content of sports public service,etc.These should be integrated and utilized through the Internet and data-driven technology to realize the synergy of community public sports service supply,the enhancement of service demand perception,the diversification of service content and the precision of layout to react to the impact of Internet factors and establish a new collaborative networked community sports public service system.