创新转化“五常”美德,构建课程思政育人体系--以汽车顾问式销售课程思政建设为例

Innovate and Transform Five-virtues to Build Curriculum Ideological and Political Education System--Taking Ideological and Political Construction of Automobile Advisory Sales Course as an Example

专业课的课程思政应将思政元素与专业知识内容有机融合,形成协同效应,构建“价值引领、知识传授和能力培养”三位一体的育人体系。以汽车顾问式销售为例,将中华优秀传统美德“儒家五常”作为思政元素,有机融入专业课程的课堂教学,构建“国学为基”的思政育人体系。经过“三课堂”协调育人的教学实践,能有效提高学生的综合素养。

The ideological and political elements of professional courses should be organically integrated with the content of professional knowledge to form a synergistic effect,and build a trinity education system of“value guidance,knowledge transfer and ability training”.Taking automobile consultant sales as an example,the excellent traditional Chinese virtue“Confucian five constant”is taken as the ideological and political element,organically integrated into the classroom teaching of professional courses,and a“Sinology based”ideological and political education system is constructed.Through the teaching practice of"three classroom"coordinated education,students’comprehensive quality can be effectively improved.