关于加快临沂市文旅产业融合发展的对策和建议

Countermeasures and Suggestions on Speeding up the Integration and Development of Cultural Tourism Industry in Linyi City

旅游业是一种与文化关联度较高的复合型产业,文化是旅游的灵魂,旅游是文化的载体,只有促进两者融合发展,相得益彰,才能走出旅游和文化产业可持续发展之路,产生巨大的社会效益和经济效益。临沂市旅游发展应立足文化和旅游资源优势,紧紧围绕旅游产业品牌,结合"国家历史文化名城"建设,推动文化与旅游深度融合发展,厚植文化内涵大力推进"大美新"临沂建设,打造鲁南苏北地区的文化休闲名市。

Tourism is a composite industry with a high degree of cultural relevance. Culture is the soul of tourism,and tourism is the carrier of culture. Only by promoting the integrated development of the two and complementing each other can the sustainable development of tourism and cultural industry be achieved and huge social and economic benefits be gained. The tourism development of Linyi City should be based on the advantages of culture and tourism resources, closely focus on the tourism industry brand, combine with the construction of a "national historical and cultural city", promote the in-depth integration of culture and tourism, build cultural connotations to vigorously promote the construction of huge, beautiful and new Linyi City and create a famous cultural and leisure city in southern Shandong and northern Jiangsu.