探寻双循环发展格局下我国会展业的发展新契机

Exploring the New Development Opportunities of Convention and Exhibition Industry in China under the Development Pattern of Dual Cycles

本文基于我国目前提出的加快构建以国内大循环为主体、国内国际双循环相互促进的新发展格局战略,旨在分析双循环发展新格局下会展产业的发展契机。文章同时解读了国内国际双市场角度下会展产业独特的发展潜力与竞争优势,聚焦国内下沉市场与国际市场受疫情影响后的新一轮契机,并进一步探讨如何利用此契机实现我国会展产业的创新发展,形成双循环发展格局下我国会展产业创新发展的独特模式,力求达到会展产业与双循环发展格局相适应,从而进一步达到有效提高我国会展产业竞争力的目的。

This paper based on China’s current strategy of accelerating the construction of a new development pattern with the domestic large cycle as the main body, as well as the domestic and international double cycles mutually promoting, this paper is intended to analyze the development opportunities of the convention and exhibition industry under the new dual-cycle development pattern. This paper interpreted the unique development potential and competitive advantages of the convention and exhibition industry from the perspective of the both domestic and international markets at the same time, focus on the sinking domestic market and the new opportunity of the international market after being affected by the epidemic, and further explore how to use this opportunity to achieve the innovative development of China’s exhibition industry, forming a unique pattern of innovation and development of China’s convention and exhibition industry under the pattern of dual-cycle development. This paper strives to achieve the adaptation of China’s convention and exhibition industry to the dual-cycle development pattern, so as to achieve the purpose that effectively improve the competitiveness of China’s convention and exhibition industry.