大数据背景下农产品营销学课程教学改革研究

大数据技术的出现不仅方便了人们的日常生活,同时也改变各行各业的工作方式。大数据背景下,农产品营销理念发生了极大的转变,在农产品销售竞争日益激烈的环境下,围绕大数据这一新手段开展农产品营销已成为未来的趋势。农产品市场营销是一门实践性较强的课程,在课程教学中如何通过营销的方式提升学生的实践营销技能,是当前高校教学的重难点和急需解决的问题。

The emergence of big data technology not only facilitates people's daily life,but also enters various fields.In the context of big data,the marketing concept of agricultural products has changed greatly.In the environment of increasingly fierce competition in the sales of agricultural products,it has become a future trend to carry out agricultural marketing around big data as a new means.Since agricultural product marketing is a practical course,how to improve students'practical marketing skills through marketing in the course teaching remains an important and difficult problem to be solved in the current university teaching.