弱传播视角下公安机关网络舆情引导策略研究

Research on Network Public Opinion Guidance Strategy of Public Security from the Perspective of Weak Communication Theory

在自媒体时代,各类公共舆论事件频发,公安机关面临着网络舆情引导工作的现实问题。弱传播理论开创了自媒体的新视角,结合弱传播理论对网络舆情引导领域进行分析,总结出个别公安机关存在"重事轻论"、议程设置被动等问题,并从思想意识、舆情事件命名、议程设置方式、公安传播效应等方面提出优化思路。

In we-media era, all kinds of public opinion events occur frequently, and the public security agencies are faced with the practical problems of network public opinion guidance. Weak communication theory has created a new perspective of we-media era. Combining with weak communication theory, this paper analyzes the guidance field of network public opinion, and summarizes the problems of public security agencies, such as "attaching importance to matters but neglecting public opinion" and passive agenda-setting. It also puts forward optimization ideas in terms of ideology, public opinion event naming, agenda-setting mode and public security communication effect.