旅游凝视下天山天池旅游典型意象分析——基于隐喻抽取技术

Analysis of the Typical Tourism Image of Tianshan Tianchi Under the Tourist Gaze:Based on Metaphor Extraction Technology

以“旅游凝视”为切入点,将隐喻抽取技术与图文分析相结合,以“天山天池”为例,探析景区的典型意象.回顾“旅游凝视”理论,辨析“意象”和“形象”之争,在此基础上就旅游目的地意象在游客视角下研究进展和理论实践进展加以总结和比较.研究表明:天山天池的典型意象分为人文历史类和自然环境类,丰富的文化内涵和独特的民族风情,与雪山、森林、湖泊等自然景观融为一体,为游客带来丰富的内心体验,以此作为天山天池的典型意象,能够在营销推广中达到事半功倍的效果.同时从景区生态环境、人文历史资源、品牌建设三个方面对天山天池的品牌建设提出建议,为天山天池景区旅游市场的开拓,以及市场竞争力的提升提供参考意见.

The article takes“tourism gaze”as the starting point,combines metaphor extraction technology with graphic analysis,and selects“Tianshan Tianchi”as an example to explore the typical imagery of the scenic spot.After reviewing the theory of“tourism gaze”,distinguishing the differences between“image”and“image”,on this basis,the author summarizes and compares the research progress and theoretical practice of tourist destination image from the perspective of a tourist.It is found that:the typical imagery of Tianshan Tianchi is divided into humanities history and natural environment.Rich cultural connotations and unique ethnic customs,coupled with natural landscapes like snow-capped mountains,forests,lakes,gives tourists an inner most emotional experience.This,taken as a typical image of Tianshan Tianchi,can achieve twice the result with half the effort in marketing promotion.At the same time,it provides suggestions for the brand building of Tianshan Tianchi from three aspects:the ecological environment of the scenic spot,historical humanities resources,and brand building,which could also serve as reference for the development of the tourist market and thus promote market competitiveness of Tianshan Tianchi Scenic Area.