美学艺术视域下“牛皮烙画”的设计研究

Research on the Design of"Cowhide Brand Painting"from the Perspective of Aesthetic Art

“烙画”具备着独特的工艺和技法,是民间艺人手工制作而成的,具有独特表现形式和魅力的传统制品。在现代化进程中,传统的手工艺制品也遇到了应对市场水土不服的问题,需要在美学艺术视域下进行新的设计探索,构建出“牛皮烙画”的传承之路。本文通过对此手工艺制品的历史溯源,展现其独具风貌的美学特征和价值,及设计制作的材料选取和工艺流程,指出了“牛皮烙画”的设计困境,即图案程式化内容明显,烙画造型风格过于单一,民族差异与消费者无法共情等,并寻求相对应的解决途径,呈现“牛皮烙画”的溯源和现实发展传承问题,为研究者提供借鉴,也为民间手工艺制品的传播提供理论依据。

"Pyrograph"has a unique craft and technique,which is a traditional product handmade by folk artists with a unique form of expression and charm.In the process of modernization,traditional handicraft products also encounter the problem of acclimatization to market.It is necessary to carry out new design exploration fromthe perspective of aesthetic art,and build the inheritance road of"cowhide brand painting".Through tracing the history of this form of Arts and crafts,this paper showed its unique aesthetic characteristics and value,as well as the material selection and technological process of design and production,pointing out the design difficulties of"cowhide pyrography",that is,the stylized content of the pattern is obvious,the style of pyrography is too single,the national differences and the lack of empathy between consumers,and so on,and sought the corresponding solutions.The origin of"cowhide brand painting"and its realistic development and inheritance were presented,which not only provides reference for researchers,but also provides theoretical basis for the spread of folk handicrafts.