后疫情时代新媒体语境下非物质文化遗产的传承与传播

Inheritance and Dissemination of Intangible Cultural Heritage in the Context of New Media in the Post-epidemic Era

在信息传播方式日益多元化、网络化的今天,新媒体语境下的非物质文化遗产的传承与传播日渐成为人们关注的课题。特别是在疫情防控仍不可麻痹放松的现阶段,利用线上资源推动非物质文化遗产的传承和传播,实现传统文化的创造性转化和创新性发展,具有极为重要的意义。结合以往非物质文化遗产在新媒体传播过程中存在的问题,通过案例分析的方法,提出完善非物质文化遗产与新媒体融合的策略与建议,开创非物质文化遗产在新时代传承与传播的新格局。

With the increasingly diversified and networked ways of information transmission,the inheritance and dissemination of intangible cultural heritage in the context of new media has increasingly become a topic of concern.Especially in the current stage of epidemic prevention and control,it is of great significance to use online resources to promote the inheritance and dissemination of intangible cultural heritage and realize the creative transformation and innovative development of traditional culture.Combined with the problems existing in the communication process of intangible cultural heritage in the new media,this paper proposes strategies and suggestions for improving the integration of intangible cultural heritage and new media through case analysis,so as to create a new pattern of inheritance and communication of intangible cultural heritage in the new era.