湖南青年女性运动文胸消费行为研究

Research on Sports Bra Consumption Behavior of Young Women in Hunan

针对目前湖南市场青年女性运动文胸消费情况,运用网络问卷调查和SPSS样本数据统计分析的方法,对湖南青年女性运动文胸市场现状和消费需求进行调研,从受访对象的基本信息、运动情况、运动文胸消费行为、运动文胸需求偏好四个方面得出结论:大多数青年女性平均每周运动1~3次,了解运动文胸品牌,购买运动文胸接受的价格集中分布于100~300元之间,多在实体店购买运动文胸;大部分青年女性在选购文胸时最关注的因素就是舒适性和功能性设计,偏好于纯棉质地和莱卡材质的运动文胸.

In view of the present situation of young female sports bra market in Hunan and using online questionnaire and spss sample data statistical analysis,this paper investigates the current situation of sports bra market and consumption demand of young women from the basic information of the interviewees,sport situation,sports bra consumption behavior,and sports bra demand preference.The results show that most of the female exercise 1-3 every week;they knew sports bra brand;they buy their sports bra at Off-line shop and at the prize of RMB 100~300,comfort and functional design are the main factors,and cotton and Laika sports bras are their preference.