我国传统煤矿企业电子商务发展的策略--以皖北煤电集团公司为例

Strategies of E-Commerce Development for Traditional Coal Mining Enterprises in China--Taking Wanbei Coal and Electricity Group Company as An Example

分析传统矿业交易尤其是煤炭行业的发展现状进行了比较分析,以皖北煤电集团公司内部条件作为切入点,利用“SWOT分析法”对皖北煤电集团的优劣势、面临的挑战与机遇予以比较。适合皖北煤电集团的是密集型发展战略,将打开市场作为首要任务,充分发挥电子商务的优势,将成功进军全国煤炭交易市场作为本阶段的发展目标。

This paper studies the present development situation of the coal industry in traditional mining trade.By focusing on the internal conditions of Wanbei Coal and Electricity Group,this paper adopts SWOT analysis method to compare the advantages and disadvantages,challenges and opportunities of Wanbei Coal and Electricity Group.Through the analysis,it’s found that the intensive development strategy is suitable for the Group’s current development;therefore,the Group should give play to the advantages of e-commerce if it wants to proceed into the national coal trading market,which is the development goal at present.