文旅融合视角下的非物质文化遗产的保护与传承

On Protecting and Inheritng Intangible Cultural Heritage from the Perspective of Cultural Tourism Integration

非物质文化遗产作为一种文化表现形式,是民族生存发展的根基,同时也是优秀传统文化的核心构成内容,推动中国特色社会主义文化实现快速发展。在旅游行业和文化产业有机融合后,非物质文化遗产开启了全新的发展。文旅融合之下,要以非物质文化遗产保护为核心,建立文旅融合的完善发展体系,将政府保护与市场开发平衡,既保护遗产,又造福一方。

As a form of cultural expression,intangible cultural heritage is the foundation of national survival and development,and also the core content of excellent traditional culture,which can promote the rapid development of socialist culture with Chinese characteristics.Since tourism industry is organically integrated with cultural industry,the development of intangible cultural heritage has started a new journey of development,which drives China’s national cultural renaissance towards a more advanced direction.Under the integration of cultural and tourism,we should take intangible cultural heritage protection as the core,establish a perfect development system of cultural and tourism integration,balance government protection and market development,benefi t the society while protecting heritage.