黑龙江流域少数民族文学新媒体的传播策略

Dissemination Strategies of Minority Literature by New Media in Heilongjiang Basin

随着传媒行业的迅速发展,信息传播形式的不断变化,也带来了少数民族文学传播的机遇与挑战。其中,黑龙江流域少数民族文学作为其组成部分,可利用新媒体技术形成交互式传播,提升黑龙江流域少数民族文学的影响力。基于新媒体时代下黑龙江流域少数民族文学的传播现状,分析其传播价值,并设计出黑龙江流域少数民族文学新媒体的传播策略。

With the rapid development of the media industry,the changing forms of information dissemination bring opportunities and challenges to the dissemination of minority literature.Among the components,the minority literature in Heilongjiang River basin can enhance the infl uence of minority literature in Heilongjiang River basin with the help of interactive communication via new media technology.This paper studies the current dissemination situation of minority literature in Heilongjiang River area in the new media era,analyzes its dissemination value,and puts forward dissemination strategies of minority literature by new media in Heilongjiang Basin.