文旅融合背景下银川市西夏区特色文创开发思路

Research on Characteristic Cultural and Creative Development in Xixia District of Yinchuan City Under the Background of Cultural Tourism Integration

文旅融合发展是文化和旅游产业提质增效的必由之路。特色文化旅游已经成为民族地区产业发展的重要支柱。做好“特色”这篇文章,需要进行多角度、全方位挖掘与打造,其中文化创意产品开发是非常重要的一环。银川市西夏区特色文创产品的设计与开发,要坚持以文化传承为根本点、以地域特色为落脚点、以时尚潮流为依托点,结合当地自然、人文与其他地域因素,讲好宁夏故事,实现旅游文创产品跨界开发,创立特色旅游文创品牌。要将传统产业与“互联网+”思维有机融合,线上线下协同并进,政府、学校、企业与媒体携手合作,形成特色文化旅游文创开发的新气象。

The integrated development of culture and tourism is an important way to promote the transformation and upgrading of cultural industry and tourist industry,improve quality and efficiency.The development of characteristic cultural tourism has become an important pillar of industrial development in ethnic areas.In order to do a good job on the presentation of features,all-dimensional,multi-angle researches and creation have become a need,among which the development of cultural and creative products plays a very important role.The design and development of characteristic cultural and creative products in Xixia District of Yinchuan City should insist on cultural inheritance as the fundamental point,regional characteristics as the foothold,fashion trends as the support point,and the combination of local nature,humanities and other regional factors to tell the story of Ningxia,realize the cross-border development of tourism cultural and creative products,and create distinctive tourism with cultural and creative brands.The organic integration between traditional industries and“Internet plus”thinking,cooperative work online and offline,and mutual efforts among the government,universities,enterprises and media should be carried out together and a new look of development of distinctive cultural and creative industries which are related to cultural tourism is coming into view.