景德镇陶瓷艺术资源保护与品牌构建研究

Research on the Protection of Jingdezhen Ceramic Art Resources And Brand Construction

笔者选取景德镇陶瓷艺术资源作为研究对象,研究将摆脱单纯的保护与复兴,将现有传统陶瓷资源保护融入现代社会发展,在设计、文化、技术、市场等方面进行研究,从保护与经济发展的角度重新审视传统陶瓷艺术在当下社会的发展路径与实践应用,对传统陶瓷艺术的传承、发扬、保护具有一定的理论指导意义。本文研究内容分为以下几个方面,景德镇陶瓷资源开发现状与保护措施、品牌构建的意义、艺术资源的再消费。

This paper selects Jingdezhen ceramic art resources as the research object.The research will get rid of simple protection and revival,integrate the protection of existing traditional ceramic resources into the development of modern society,conduct research in design,culture,technology and market,and re-examine the development path and practical application of traditional ceramic art in the current society from the perspective of protection and economic development,It has certain theoretical guiding significance for the inheritance,development and protection of traditional ceramic art.The research content of this paper is divided into the following aspects:the development status and protection measures of Jingdezhen ceramic resources,the significance of brand construction,and the reconsumption of art resources.