新媒体语境下闽台布袋戏产业发展策略探析

An Analysis of the Development Strategy of the Glove Puppet Show Industry in Fujian and Taiwan in the Context of New Media

闽台布袋戏因表演动作精巧、情态生动,备受海峡两岸民众喜爱。在新媒体语境下,布袋戏的发展面临多元的机遇与挑战。两岸的布袋戏从业者应抓住新媒体传播的机遇,在未来的发展中强化交流协作,积极吸纳时代元素,以精准的受众市场细分为基础,继续推进布袋戏影视的核心产业,延伸多渠道、多媒介融合的产业链,借助新媒体传播重塑传统布袋戏的媒介形象,推动两岸布袋戏携手发展,丰富我国布袋戏的表演形式与文化内涵,提升两岸民众对中华文明的认同感,共同推进两岸优秀传统文化的繁荣。

The Fujian-Taiwan glove puppet show is popular among people on both sides of the Taiwan Strait for its exquisite performance and lively mood.In the context of new media,the development of puppet shows faces multiple opportunities and challenges.Practitioners on both sides of the Taiwan Strait should seize the opportunity of new media communication,strengthen exchanges and cooperation in future development,actively absorb the elements of the times,and continue to promote the core industry of puppet show film and television based on precise audience market segmentation.The industrial chain of channel and multimedia integration uses new media to reshape the media image of traditional puppet shows,promote the joint development of cross-strait puppet shows,enrich the performance form and cultural connotation of puppet shows in our country,enhance the public’s sense of identity with Chinese civilization,and work together to promote the prosperity of excellent traditional cultures on both sides of the Strait.