新媒体思想政治教育研究:现状、问题与出路

The Research of New Media of Ideological and Political Education:Current Status,Problems and Solutions

新媒体已经成为审视与研究思想政治教育的重要场域,处于思想政治教育理论研究与实践工作中的前沿。自21世纪初,新媒体受到思想政治教育学界的关注以来,人们对其的认识有冲击论、工具论到环境论三种观点,且形成了三种观点并存的局面,在研究中广泛运用了传播学、社会治理等理论资源。但受限于对新媒体、思想政治教育的传统认知,思想政治教育新媒体研究仍然存在着研究思维、研究视野、研究方法以及研究观点的局限。新媒体实现了媒介、信息以及互动交流前所未有的融合,其所引发的不仅是交往方式的变化,而且是意识形态传播机制的变化。进一步拓深思想政治教育新媒体研究,应结合马克思的交往理论、政治传播理论以及我国特有的政治文化传统,实现对新媒体思想政治教育意义的跨学科解读。

New media as a new thing has become an important field of ideological and political education research.It is the frontier subject of theoretical research and practice work.Since the new media has been concerned at the turn of the century,the academic community gradually formed the three views of impact theory,instrumental theory,and environmental theory.In the research,it has widely used theoretical resources such as communication and social governance.However,limited by the traditional cognition of new media and ideological and political education,the research on new media of ideological and political education still has limitations in research thinking,research vision,research methods and research viewpoints.New media has realized the unprecedented integration of media,information and interactive communication,which causes not only the change of communication mode,but also the change of ideological communication form and mechanism of action.To further deepen the study of new media in ideological and political education,we should combine Marx’s communication theory,political communication theory and China’s unique political and cultural tradition to realize the interdisciplinary interpretation of the ideological and political education significance of new media.