碳中和视域下的能源互联网产业商业模式创新研究

Research on Business Model Innovation of Energy Internet Industry from the Perspective of Carbon Neutrality

当前,我国面临环境污染、能源短缺等挑战,实现碳中和是我国为应对能源和环境问题做出的重大战略决策之一。得益于“碳减排”政策的实施,作为与生态环境领域密切相关的能源互联网产业也获得了快速发展,探索碳中和视域下能源互联网产业的商业模式创新成为能源产业持续发展的关键。由于商业模式创新是一个复杂的问题,在政策环境的调整下,还需考虑动态情境中商业模式的创新路径问题。基于此,文章以能源互联网产业为研究对象,构建“碳中和”政策环境、商业模式与产业竞争力的系统动力学模型,并运用Vensim PLE软件进行了仿真模拟和敏感性分析。研究结果显示:政府和市场共同作用下、政府主导以及市场主导下的“碳中和”政策环境均能对能源互联网产业商业模式的创新产生影响,但影响效果存在着差异;在调整商业模式主要影响因素的数值后,不同路径下商业模式的价值创造、价值传递和价值实现的变化幅度也有所不同。

At present,China is facing challenges such as environmental pollution and energy shortage.Realizing carbon neutralization is one of the major strategic decisions made to deal with energy and environmental problems.Thanks to the implementation of the“carbon emission reduction”policy,Energy Internet industry,which is closely related to the field of ecological environment,has also developed rapidly.Exploring the business model of Energy Internet industry from the perspective of carbon neutrality has become the key to the sustainable development of the energy industry.Because business model innovation is a complex problem,under the adjustment of policy environment,it is also necessary to consider the innovation path of business model in dynamic situation.Based on this,taking Energy Internet industry as the research object,this paper constructs a system dynamics model of“carbon neutralization”policy environment,business model and industrial competitiveness,and carries out simulation and sensitivity analysis by using Vensim PLE software.The results show that:the“carbon neutral”policy environment under the joint action of government and market,government led and market led can have an impact on the innovation of business model of Energy Internet industry,but the impact effects are different.After adjusting the values of the main influencing factors of the business model,the change ranges of value creation,value transmission and value realization of the business model are also different under different paths.