江西道地药材包装设计中的特色中医药文化应用策略研究

Research on Application Strategy of Characteristic Traditional Chinese Medicine Culture in Packaging Design of Genuine Medicinal Materials in Jiangxi Province

通过分析江西省道地药材包装策略现况及应用特色中医药文化包装设计策略的必要性,探究江西道地药材包装设计中的特色中医药文化应用策略。以期为江西道地药材产业发展及转型,及推动江西省地方经济发展作出贡献。

By analyzing the current situation of packaging strategy of genuine medicinal materials in Jiangxi Province and the necessity of applying the packaging design strategy of characteristic traditional Chinese medicine culture,this paper explores the application strategy of characteristic traditional Chinese medicine culture in the packaging design of genuine medicinal materials in Jiangxi Province.It is expected to contribute to the development and transformation of genuine medicinal materials industry in Jiangxi Province and promote the local economic development of Jiangxi Province.