数字经济平台垄断治理策略研究

Research on Governance Strategy of Digital Economy Platform Monopoly

伴随着数字经济的蓬勃发展,平台这一典型的自组织形式成为数字经济新业态下资源配置的重要手段。与传统经济组织相比,数字经济平台发展迅猛,数字经济平台间的竞争日趋激烈,市场格局呈现出新变化,"赢者通吃"趋势愈发明显,市场集中度显著上升,垄断态势逐渐显现。数字经济平台呈现出的各种新型垄断现象引起了社会各界的广泛关注和深刻反思,面对这些新行为、新难题,如何变革和调整反垄断治理策略,促进数字经济在规范中健康发展,是数字经济时代要切实解决的一项重要议题。今后一段时期,加强数字经济平台垄断治理的工作重心是加强反垄断监管,要充分利用数字技术优势,优化数字反垄断工具,合理界定数据产权,完善数字反垄断体制机制,从而实现对数字垄断行为的有效治理,保障消费者福利,维护市场秩序,推进我国市场经济健康有序发展。

With the vigorous development of the digital economy,the typical self-organization form of the platform has become an important means of resource allocation in the new format of the digital economy. Compared with traditional economic organizations,digital economy platforms have developed rapidly,competition among digital economy platforms has become increasingly fierce,and the market structure has shown new changes. The trend of“winner-takes-all”has become more obvious,market concentration has increased significantly,and monopoly status has gradually emerged. The various new monopoly phenomena presented by the digital economy platform have aroused widespread concern and deep reflection from all sectors of society. In the face of these new behaviors and new problems,how to change and adjust anti-monopoly governance strategies to promote the healthy development of the digital economy in the norms is an important issue to be solved in the digital economy era. In the coming period,the focus of strengthening the monopoly governance of digital economy platforms is to strengthen antimonopoly supervision. It is necessary to make full use of the advantages of digital technology,optimize digital antimonopoly tools,rationally define data property rights,and improve digital anti-monopoly systems and mechanisms,thus achieving effective governance of digital monopoly behavior,protecting consumer welfare,maintaining market order,and promoting the healthy and orderly development of China’s market economy.