摘要
融媒体时代,信息、知识、思想的传播方式发生了巨大的变化。本文结合媒体融合特征和专业出版社的特点,提出专业出版融合发展应该在内容组织、产品形态、运营推广等各个环节充分运用新技术,充分发挥专业领域渠道和内容优势,创新服务方式和产品模式。
In the era of convergence media,great changes have taken place in thedissemination of information,knowledge and ideas.Combined with the features of media convergence and specialized publishing house,it is suggested in this paper that new technologies should be adopted in the integrated development of specialized publishing house,including the content creation,product form,operation and promotion.In addition,innovations should be made in products and services by giving full play to professional contents and advanced channels.
作者
王佳会
Wang Jiahui(China Forestry Publishing House)
出处
《国家林业和草原局管理干部学院学报》
2021年第4期65-70,共6页
National Academy of Forestry and Grassland Administration Journal
关键词
融媒体
融合发展
数字出版
专业出版
Convergence media
Integrateddevelopment
Digital publishing
Specialized publishing
