全媒体时代的舆论引导与应对管理

Public Opinion Guidance and Response Management in the Era of Omni-Media

随着信息社会不断发展,舆论生态、媒体格局、传播方式都发生深刻变化,移动互联网已经成为信息传播主渠道。尤其是伴随着第五代移动通信网络投入商用,其超高网速、超短时延、超大容量,将深刻改变信息的传播方式和受众的接受习惯,也必然对舆论引导工作带来深刻影响。面对全程媒体、全息媒体、全员媒体、全效媒体的发展趋势,如何牢牢掌握舆论引导主动权,是当前面临的重大课题。

With the development of information society,the eco-system of public opinion,the media pattern,and the broadcasting way have changed a lot.Mobile Internet have become a main way of distributing information.Especially,with the application of 5G,which features high network speed,the low network delay and the super capacity,it will change the broadcasting way and audience’s habit dramatically.With the development of Omni-media,holographicmedia,this paper discusses the guidance of public opinion in the Omni-media era.