文旅融合背景下冰雪旅游与网游IP融合发展探析

Analysis on the development of ice snow tourism and online game IP integration under the background of cultural tourism integration

文旅融合既是推动旅游地可持续发展的重要渠道和方法,也是我国未来旅游的发展方向。冰雪旅游作为我国北方特色旅游活动,一直都深受人们的喜爱和欢迎,但在其发展过程中我们也不难发现存在的问题,如与文化融合不充分、沉浸体验类项目稍显不足等。而网游IP作为当代年轻人所喜爱的文化代表,具有鲜明的时代文化特色和丰富的文化内涵,二者的融合发展讨论具有较大的研究价值。本文就二者的融合发展作出探讨,就背景、关联性、融合发展的渠道和方法等方面作出分析。

the integration of culture and tourism is an important channel and method to promote the sustainable development of tourism destination, and it is also the development direction of China’s tourism in the future. As a characteristic tourism activity in northern China, ice and snow tourism has always been loved and welcomed by people, but in the process of its development, it is not difficult to find the existing problems, such as insufficient integration with culture, slightly insufficient immersion experience projects and so on. As a representative of the culture loved by the contemporary young people, online game IP has distinctive cultural characteristics of the times and rich cultural connotation. The discussion on the integration of the two has great research value. This paper discusses the integration development of the two, and analyzes the background, relevance, channels and methods of integration development.