探析自媒体时代高校网络思政话语权的构建

Research on the construction of network ideological and political discourse in colleges and universities in We media era

自媒体时代,构建网络思政话语权对展现网络思政话语导向价值、提升网络思政话语影响力、强化高校育人效果意义明显。当前,高校构建网络思政话语权面临教育者应用自媒体能力不足、话语形式不符合学生主体习惯、话语内容固化单一及自媒体平台建设缺乏等困境。为此,高校应提升教育者综合素质,强化教育者队伍育人能力,关注网络思政话语形式和内容创新,开展自媒体思政育人平台建设,多角度并重助力网络思政话语权构建的有效推进。

In the We mediaera,building the right of online ideological and political discourse has obvious significance in showing the guiding value of online ideological and political discourse,enhancing the influence of online ideological and political discourse,and strengthening the effect of college education.At present,colleges and universities are facing difficulties in constructing online ideological and political discourse power,such as the educators lack the ability to use We media,the discourse form does not conform to the habits of the students,the solidification of discourse content and the lack of We media platform construction.To this end,colleges and universities should improve the overall quality of educators,strengthen the educators’ability to educate people,pay attention to the form and content innovation of online ideological and political discourse,develop We media ideological and political education platform construction,and give equal attention to the construction of online ideological and political discourse power from multiple perspectives.Effectively advance.