淘宝网界面设计分析

Analysis of Taobao Interface Design

随着时代的演进,人们对于网站设计的概念已经不再局限在技术层面,网站的设计美感也逐渐向艺术化转变。网站设计需要注重品牌视觉设计的应用,以便更好地满足浏览者的体验需求,进而实现网店销量的提升。参考视知觉的理论研究,结合视觉传达设计原理和美学的相关知识,从视觉认知方面入手分析人们使用淘宝购物网站接受网站视觉信息的流程,提高对人们对网站建设的理性认识。

With the evolution of the times,people’s concept of website design is no longer limited to the technical level,and the aesthetics of website design has gradually changed to artistic.Website design needs to pay attention to the application of brand visual design,in order to better meet the experience needs of viewers,and then achieve the increase in online store sales.With reference to the theoretical research of visual perception,combined with the related knowledge of visual communication design principles and aesthetics,it analyzes the process of people using Taobao shopping website to receive visual information from the perspective of visual cognition,and improves people’s rational understanding of website construction.