国潮视域下的连帽卫衣设计现状研究

Research on the Status of Hoodie Design from the Perspective of China-Chic

国潮是欧美潮牌进入中国后,一种与中国传统文化结合的时尚风格。自李宁登上国际时装周,国潮一词迅速传播,中国服装品牌开始广泛使用国潮风格。近年,国家大力发展文创产业,中国品牌的革新掀起潮流,消费者的消费习惯逐渐形成,连帽卫衣作为国潮服装的基础款,在发展过程中逐渐形成了独特风格。本文以李宁、故宫等国潮品牌推出的连帽卫衣为案例,从服装设计语言的角度,分析国潮连帽卫衣的起源与发展脉络。

China-Chic is a fashion style,China-Chic is from European and American fashion brands,the fashion style combined with Chinese traditional culture.Since Li Ning's appearance on the international Fashion Week,the word China-Chic has spread rapidly,and Chinese clothing brands have started to use China-Chic style widely.In recent years,China has made great efforts to develop the cultural and creative industry,and the innovation of Chinese brands has set off a trend,and consumers'consumption habits have gradually formed.hoodies,as the basic style of national fashion clothing,have gradually formed a unique style in the development process.This paper takes the hoodie launched by the China-Chic fashion brands such as Li Ning and the Palace Museum as the case,analyzes the origin and development of the China-Chic fashion hoodie from the perspective of fashion design language.