人工智能算法与精准国际传播的实现路径

Artificial Intelligence Algorithm and the Realization Path of Accurate International Communication

精准国际传播是精准思维和精准要求在国际传播领域的具体运用和具体体现。在国际传播领域,精准传播是在遵循国际传播规律的基础上,以提升国际传播效率为目标,以破解国际传播领域的困境为着力点,运用人工智能算法,系统解决国际传播的瞄准问题,集成提高国际传播精准程度的过程。人工智能算法为国际精准传播的实现提供了巨大的可能,人工智能算法在绩效和技术上具有正当性,但在价值和规制上存有争议,不能把智能传播和精准传播等同起来。基于人工智能算法的国际精准传播的实现路径主要包括:充分发挥人工智能算法的优势,构建点态国际传播模式;坚持内容为王,精准提升国际传播效能;加快建设战略传播体系。

Accurate international communication is the specific application and embodiment of accurate thinking and accurate requirements in the field of international communication.In the field of international communication,accurate communication is a process of systematically solving the targeting problem of international communication and integrating to improve the accuracy of international communication by using artificial intelligence algorithms on the basis of following the laws of international communication,aiming at improving the efficiency of international communication,focusing on solving the difficulties in the field of international communication.Artificial intelligence algorithms provide great possibilities for the realization of accurate international communication.Artificial intelligence algorithms have legitimacy in performance and technology,but are questioned in value and regulation.Therefore,intelligent communication and accurate communication cannot be equated.The realization path of accurate international communication based on artificial intelligence algorithm mainly includes:giving full play to the advantages of artificial intelligence algorithm to build a point-to-point international communication mode,accurately enhancing the effectiveness of international communication with content as the key,and accelerating the construction of strategic communication system.