摘要
随着老年人口的增加和网络科技的发展,基于老年人视觉特征设计网购商品的包装成为当前亟需研究的问题。由于老年人视觉特征和网购商品包装的特殊性,网购商品的适老包装应当坚持简洁性、便捷性、安全性三个设计原则,并在此基础上从文字、色彩、图形、结构四个方面完善网购商品包装的设计方法。
With the increasement of the elderly population and the development of network technology,the problem of packaging design of online shopping commodity based on visual characteristics of the elderly became essential.Based on the visual characteristics of the elderly and particularity of online shopping commodity package,the online shopping commodity package suitable for the old should follow the design principles of simplicity,convenience and security,which demand the improvement of design methods in the four aspects of text,color,graphics,and structure.
作者
熊雨晴
Xiong Yuqing(College of Art and Design,Hankou University,Wuhan Hubei 430212)
出处
《现代工业经济和信息化》
2021年第11期21-23,27,共4页
Modern Industrial Economy and Informationization
关键词
视觉特征
网购商品包装
简洁性
便捷性
安全性
visual characteristics
online shopping commodity package
simplicity
convenience
security
