文旅融合背景下基层公共图书馆阅读推广策略

Reading Promotion Strategy of Grass-roots Public Libraries under the Background of Cultural Tourism Integration

文旅融合背景下,公共图书馆不仅是重要的文化资源,同时也是深化、丰富文旅产业的重要手段和内容。基层公共图书馆不仅是书籍的存储地,对于一个城市而言,公共图书馆更是区域精神的缩影。文旅融合时代积极打造基层公共图书馆文化服务新平台,借助公共图书馆来深化、丰富文旅产业,着力助推全民阅读。该文就文化旅游定义、融合模式进行界定,就公共图书馆优势进行分析,并立足于文旅融合背景提出基层公共图书馆阅读推广策略。

Under the background of cultural tourism integration,public library is not only an important cultural resource,but also an important means and content to deepen and enrich the cultural tourism industry.Grass-roots public library is not only the storage place of books,but also the epitome of regional spirit for a city.In the era of cultural and tourism integration,we should actively build a new platform for cultural services of grass-roots public libraries,deepen and enrich the cultural and tourism industry with the help of public libraries,and strive to promote the reading of the whole people.This paper defines the definition of cultural tourism and integration mode,analyzes the advantages of public libraries,and proposes reading promotion strategies of grass-roots public libraries based on the background of cultural tourism integration.