基于“五力模型”分析的物流企业问题与对策研究

Research on Problems and Countermeasures of Logistics Enterprises Based on"Five Forces Model"

近年来,伴随着全球经济一体化及国内电子商务领域的快速发展,物流企业的支柱作用逐步凸显,同时也面临着全新的机遇和挑战。在经济市场化和物流市场竞争日益激烈的环境中,只有把握不断出现的商机和市场需求,才能抢占更多的市场空间,获得站稳脚跟的竞争优势。对此,利用波特的“五力模型”对第三方中小型物流企业面临的竞争力及发展道路进行深入研究,通过分析物流企业发展中存在的问题,提出可供参考的建议,以期能够对物流企业实现战略发展起到一定的促进作用。

In recent years,with the rapid development of global economic integration and domestic e-commerce,the pillar role of logistics enterprises has gradually become prominent,and at the same time,it is facing new opportunities and challenges.In the environment of economic marketization and increasingly fierce competition in logistics market,only by grasping the emerging business opportunities and market demand can we seize more market space and gain the competitive advantage of standing firm.In this regard,Porter's"Five Forces Model"is used to make an in-depth study on the competitiveness and development path faced by the third-party small and medium-sized logistics enterprises.Through the analysis of the problems existing in the development of logistics enterprises,this paper puts forward some suggestions for reference,in order to promote the strategic development of logistics enterprises.