人际健康传播与公共卫生运动:国际进展与启示

Interpersonal health communication and public health campaign:international progress and implication

脱离了人际网络的卫生运动无法真正实现健康促进,人际间传播行为对卫生运动目标的实现具有积极影响。文章在收集国外关于人际健康传播与卫生运动相关研究的基础上,从时间跨度、国家分布、卫生运动主题分布三方面,采用知识图谱方法展示该领域的研究概貌;利用内容分析法,从人际传播的理论渊源、传播行为分类、触发因素和对卫生运动后续影响四个方面归纳研究体系,并尝试构建人际传播对促进卫生运动的作用机制框架。研究结果表明,国外卫生运动情境下的人际健康传播研究成果丰富,但对人际传播的作用规律以及在我国卫生运动实践中的运用仍存在较大的探索空间。

Health campaign without interpersonal network cannot really achieve health promotion.Interpersonal communication behavior has a significant positive impact on the realization of the goal of health campaign.Based on international studies on the relationship between interpersonal health communication and health campaign,this paper adopted the method of Mapping Knowledge to outline the current research status from three aspects:timescales,nation distribution and the topic of health campaign.The paper further established a research framework from four aspects using content analysis:the theory of interpersonal communication,types of communication behavior,interpersonal health communication triggers and follow⁃up impact on health campaigns.This paper attempted to construct the mechanism framework of interpersonal communication in promoting health campaign.Although the research results of interpersonal health communication in the context of health campaign abroad are rich,it deserves further research on the systematic influence of interpersonal communication in the context of health campaign and applying it on health campaign practices in China.