常州乱针绣文创衍生产品研究

Research on Derivative Products of Changzhou Random Needle Embroidery Culture and Innovation

常州乱针绣文创发展受传承形式的影响,也和市场发展密切相关。通过调研,结合常州乱针绣市场现状,提出其文创衍生产品走印绣结合道路,从形式、载体和工艺角度符合市场规律和消费者喜好,并提出具体改进方案。

The cultural and creative development of Changzhou random needle embroidery is affected by the traditional inheritance form,and is also closely related to the market development.Through investigation,combined with the current situation of Changzhou random needle embroidery market,it is pointed out that its cultural and creative derivative products take the road of combination of printing and embroidery,which conforms to the market law and consumer preferences from the perspective of form,carrier and technology and specific improvement schemes are put forward.