基于K-means算法实现电商企业ERP系统的大客户跟踪分析

To Achieve Key Customer Tracking Analysis of E-commerce Enterprise ERP System Based on K-means Algorithm

RFM模型是客户价值细分的一种方法和手段,在不同领域的应用中会有一定的差异性。阐述了客户价值分析的分析方法和分析过程,分析了影响奢侈品电商企业客户购买行为的重要因素,构建了一种改进的RFM模型为RFMLC模型,阐述了使用RFMLC模型实现大客户跟踪分析过程。该系统在业务运行中表明有一定的使用价值,对开发企业客户价值分析系统有一定的参考价值和借鉴作用。

RFM model is a method and means of customer value segmentation,and there will be some differences in the application of different fields.This paper expounds the analysis method and analysis process of customer value analysis,analyzes the important factors affecting the customer purchase behavior of luxury E-commerce enterprises,constructs an improved RFM model as RFMLC model,and expounds the implementation of key customer tracking analysis process by using RFMLC model.The system has certain use value in business operation,and has certain reference value and function for developing enterprise customer value analysis system.