中国数字游戏产业在中东地区的近年发展研究

A Study on the Recent Development of China's Digital Game Industry in the Middle East

随着经济水平提高与移动信息技术应用的发展,中东数字游戏市场呈现出营销规模增长快、用户基数大、5G技术应用广泛等特点。加之“一带一路”建设进程不断加快,中国数字游戏产业成为中东地区游戏产业发展的重要参与者。中国数字游戏产业在中东地区蓬勃发展的同时,亦存在同质化严重、核心内容创新不足、优势游戏类型较少、电子竞技化发展相对滞后等问题。针对当前所面临的机遇和挑战,如何在与欧美日韩等国游戏大厂的激烈竞争中取得相对优势地位,传承新时代“丝路人”不忘初心、砥砺前行的奋斗精神,在中国与中东文明交往过程中讲好中国故事,助推中国与中东经济的良性发展,成为当前中国数字游戏产业从业者所肩负的历史使命。

With the improvement of economic level and the development of mobile information technology application,the Middle East digital game market shows the characteristics of fast growth of marketing scale,large user base and wide application of 5G technology.With the buildinag accelerating process of"One Belt One Road"initiative,Chinese digital game industry has become an important player in the development of game industry in the Middle East.While the Chinese digital game industry is booming in the Middle East,there are also problems such as serious homogenization,insufficient innovation of core contents,few advantageous game genres and relatively lagging development of e-sports.In view of the current opportunities and challenges,how to obtain relative advantages in the fierce competition with the game majors in Europe,America,Japan and Korea,and how to inherit the spirit of"Silk Road people"in the new era who never forget the original intention and forge ahead,tell the Chinese story in the process of civilization interaction between China and the Middle East,and promote the positive economic development of China and the Middle East.It has become a historical mission for the practitioners of Chinese digital game industry.