新媒体视域下嫩江流域少数民族网络视频产业发展研究

Research on the development of ethnic minority network video industry in Nenjiang River Region from the perspective of new Media

新媒体时代,网络视频成为民族文化传播的重要载体。嫩江流域少数民族文化具有丰富的可视化内涵,但嫩江流域少数民族网络视频产业并不发达,存在生产主体缺乏,产品数量有限,传播渠道狭窄,延伸开发不当等关键性问题。嫩江流域少数民族网络视频产业发展应立足产业链条的策划、生产、销售、开发等环节,具体包括“IP”打造、跨界联动、区域共赢的策划策略;多元化主体培育和精准内容生产的生产策略;扩大片源供应和要素植入的销售策略;注重流行文化和动漫渠道的延伸开发策略。

In the era of new media,online video has become an important carrier of national culture communication.The ethnic minority culture in Nenjiang River Basin has rich visual connotation,but the ethnic minority network video industry in Nenjiang River Basin is not developed,there are some key problems,such as lack of production subjects,limited number of products,narrow communication channels,improper extension development,and so on.The development of online video industry of ethnic minorities in nenjiang River region should be based on the planning,production,sales and development links of industrial chain.Specifically including"IP"building,cross-border linkage,regional win-win planning strategy;Diversified subject cultivation and precise content production production strategy;Expanding the sales strategy of film source supply and element placement;Pay attention to the extension of pop culture and animation channel development strategy.