浅析对外宣传对有色上市企业的重要作用

The Important Role of External Publicity to Non-Ferrous Listed Companies

在市场竞争日益激烈的情况下,各类有色企业都竭力寻求诸多方法,来实现自身的高质量发展,即便是规模较大的上市企业也是如此。在诸多方法中,对外宣传则是一项提高有色企业影响力、知名度,树立企业良好社会形象的重要举措,有助于企业综合竞争力的提升。但就实际情况而言,仍有不少有色上市企业未将对外宣传的作用发挥出来。故此,本文重点论述了对外宣传对有色上市企业的重要作用,以及怎样做好对外宣传。

In the context of increasingly fierce market competition,various non-ferrous companies are striving to find many different ways to achieve their own high-quality development,even for large-scale listed companies.Among many methods,external publicity is an important measure to improve the influence and visibility of non-ferrous enterprises and establish a good social image of enterprises,which helps to enhance the comprehensive competitiveness of enterprises.Actually there are still many non-ferrous listed companies that are not doing well.Therefore,this article focuses on the importance of external propaganda in non-ferrous listed companies and how to work it well.