超媒体H5技术在新闻传播中的运用研究

Research on the Application of Hypermedia H5 Technology in News Dissemination

5G时代的到来,人工智能、大数据赋能媒介融合带来的交互性,呈现形式的多样性,有效提升新闻内容关注度,增强传播效能,因此,超媒体H5技术被不断认可。超媒体H5凭借传播的便利性、高适配性、广泛应用性等特征,在新闻传播中得以广泛应用。从超媒体H5技术内涵出发,分析在新闻传播中的运用与发展前景。

The arrival of the 5G era gives the artificial intelligence and big data empowering media the interactivity,which is brought by the integration;and the diversity of presentation forms,which effectively increased the attention to the news content and enhance the effectiveness of the communication.Therefore,the“hypermedia”H5 technology has been increasingly recognized.Relying on its characteristics of communication convenience,high adaptability and wide application,it has been widely used in news dissemination.This article starts from the connotation of hypermedia H5 technology and analyzes its application and the development prospects in news dissemination.