文以载道 图以表意——借鉴旅游手绘地图进行图书馆文创开发实例

Written Articles Explaining a Moral and Pictures Expressing the Meaning——A Case Study of Library Cultural Creation and Development Based on Hand Drawn Tourism Map

文章通过对旅游手绘地图的概念和意义进行分析,思考其对图书馆文创产品开发产生的启发,提出图书馆文创产品开发应遵循三个原则:体现图书馆的文化内涵和特色底蕴;让读者感受到图书馆的温度,便民利民;文创产品主题鲜明,努力塑造图书馆形象。再以图书馆手绘地图的绘制为实例逐步讲解,提出文创开发还需融入新颖的形式、通过一系列的文化创意活动来串起图书馆绵延无尽的生命力。只有不断地学习、借鉴和应用各种有效的方法,才能给图书馆自身的发展和阅读推广注入活力。

Based on the analysis of the concept and significance of tourism hand drawn map,the paper thinks about its inspiration for the development of library cultural and creative products,and puts forward three principles for the development of library cultural and creative products:reflecting the cultural connotation and characteristics of the library;letting readers feel the temperature of the library,convenient for the people;the theme of cultural and creative products being distinct and efforts made to shape the image of the library.Taking the drawing of handpainted library map as an example,the paper points out that the development of cultural creation needs to integrate new forms and link up endless vitality of library through a series of cultural and creative activities.Only by constantly learning,using and applying various effective methods can we inject vitality into the development and reading promotion of the library itself.