新零售背景下家用纺织品的电子商务模式构建研究

Research of the e-commerce model of household textiles under the background of new retail

伴随着互联网的高速发展,零售业也在悄然发生着变化,电子商务模式进行着转型、换代、升级,这对家用纺织品的销售带来了新的机遇与挑战。文章首先提出了新零售背景下电商模式的创新,分析了新零售背景下家用纺织品企业开展电子商务的可行性,对新零售背景下家用纺织品企业电商新模式的构建与实施进行了探讨,最后结合家用纺织品的实际情况,对其电子商务模式的构建与实施进行研究,旨在对家用纺织品企业开展电子商务有所助益。

With the rapid development of the Internet,the retail industry is also quietly undergoing changes,and the e-commerce model is also undergoing transformation,replacement and upgrading,which also brings new opportunities and challenges to the sales of home textiles.This study puts forward the innovation of e-commerce models in the context of new retail,analyzes the feasibility of home textile companies about developing e-commerce in the context of new retail,and discusses the construction and implementation of new e-commerce models for home textile companies under the background of new retail.Finally,in combination with the actual situation of home textiles,the construction and implementation of its e-commerce model are studied,aiming to help home textile enterprises to develop e-commerce.