"移动互联网+乡村"模式的赋能机制:基于"腾讯为村"的案例研究

Empowerment Mechanism of"Mobile Internet+Rural Areas"Mode:A Case Study Based on WeCountry

移动互联网被视为缩小城乡数字鸿沟的新机遇.然而,移动互联网如何解决乡村失能问题缺乏深入研究.本文以赋能为理论基础,对"腾讯为村"进行案例研究,探究"移动互联网+乡村"的赋能模式.研究发现,该模式从技术和组织两个维度为乡村赋能,最终实现参与式治理、扩散式应用、多层面交互和多元化发展.该模式为互联网技术如何解决乡村治理、城乡发展不平衡等问题提供有益的启示,对实现乡村振兴具有一定的指导意义.

Mobile Internet is regarded as a new opportunity to narrow the digital divide between urban and rural areas. However, there is a lack of in-depth study on how to address rural disability by mobile Internet. Based on the empowerment theory, this paper chooses WeCountry as a case study to explore the empowerment mode of "mobile Internet + rural areas". We find that this mode empowers villages from both technical and organizational mechanisms. Finally, participatory governance, diffused application, multi-level interaction and diversified development can be achieved in rural areas. This mode provides useful inspiration for Internet technology to solve problems such as rural governance, imbalance between urban and rural development. It has guiding significance for how to realize rural revitalization.