设计赋能汨罗市文化旅游产业的理论与路径

Theory and Path of Design Enabling the Cultural Tourism Industry in Miluo City

目的研究设计赋能文化旅游产业的理论和路径,可为地区经济的高质量发展提供借鉴。方法以湖南省汨罗市为例,通过理论探讨、文献综述和案例分析开展研究。结果文化旅游产业发展存在“去文化”“文化朝觐”2种不同发展模式,在“去文化”模式向“文化朝觐”模式的转型过程中,设计可以通过嵌入式、参与式和整合式3种不同的路径赋能产业发展。结论应紧抓文化旅游产业从“去文化”向“文化朝觐”的转型契机,充分协调政府和企业管理者、设计师和设计从业人员、消费者及普通民众三者之间的关系,把握好设计嵌入式、参与式和整合式赋能的路径,加强顶层设计,注重设计资源对接与扶持,普及设计教育,尽快形成有利于“文化朝觐”式旅游产业发展的氛围。

This paper aims to explore the theory and path of the design enabling cultural tourism industry so that can provide references for the high-quality growth of regional economics.Taking Miluo City of Hunan Province as an example,the research is carried out by using theoretical discussion,literature research and case study.There are two different development stages of cultural tourism industry,namely“deculturation”and“cultural pilgrimage”.In the process of transformation from“deculturation”to“cultural pilgrimage”,design can enable the development of cultural tourism industry through three different paths:embedded path,participatory path and integrated path.The opportunity of cultural tourism industry transformation from“deculturation”to“cultural pilgrimage”should be seized,the relationship between government and enterprise managers,designers and design practitioners,consumers and ordinary people should be fully coordinated,the embedded path,participatory path and integrated path of design should be grasped,the top-level design should be strengthened,design resources should be introduced,the docking and support of design resources should be focused,and cultural atmosphere that cultural pilgrimage should be formed as soon as possible to promote the development of cultural tourism industry.